Transforming businesses through smarter systems and better operations.
Connect your lead generation, CRM and sales processes with practical support across automation, pipelines, reporting and ongoing systems administration - without the cost of hiring a full-time systems or RevOps specialist.
Systems & CRM Operations
Improve how your business systems are structured, connected and managed. From CRM data, pipelines and lifecycle stages to everyday tools and processes your team relies on.
Automation & Process Improvement
Reduce repetitive work and create more consistent processes with practical automation, workflows, notifications, handovers and better-connected systems.
Reporting & Business Visibility
Create clearer reporting across leads, sales activity, pipeline, revenue and business performance so you can make decisions with more confidence.
Practical systems and operations support
Years of CRM & Sales Ops Experience
Workflows Built & Supported
Remote Client Support
Annual Savings Supported
Founder
Tanya Barnard
I help businesses bring structure to the systems behind their lead generation, customer management and sales processes. From CRM organisation and workflow automation to reporting, follow-up and ongoing systems administration, TB Ops Consulting provides practical, hands-on support for teams that need their operations to work better - not become more complicated.
I have extensive experience working directly alongside founders, executives and senior leadership, as well as across sales, marketing, client services and finance teams. This gives me a practical understanding of what each department needs, where processes break down and how systems, data and handovers should connect across the business.
With experience across HubSpot, LinkedIn lead-generation tools, email marketing, paid campaigns, reporting and sales operations, I focus on connecting the full process rather than treating each tool or department in isolation.
TB stands for Transforming Businesses.
It reflects the purpose behind TB Ops: helping companies improve the systems, processes and operations that support sustainable growth.
Simpler systems. Clearer processes. Better operations.
Ways I Can Support Your Team
CRM Clean-Up
Clean up duplicate, outdated or inconsistent CRM data and fix the structure behind it so your team can work from more reliable information.
CRM Optimisation
Improve pipelines, lifecycle stages, properties, automation and reporting around a specific sales or customer process.
CRM Administration
Ongoing help with users, properties, workflows, reporting, troubleshooting and day-to-day CRM management.
Business Setup & Support
Practical help setting up and connecting the everyday systems your business needs, including websites, business email, calendars, Facebook business accounts, basic CRM setup, forms, meeting tools and other digital essentials.
Previous Work
Real examples of systems, CRM and process improvements I’ve delivered

HubSpot CRM Architecture Redesign
Redesigned a duplicate-heavy Contact structure into a scalable Deal-based CRM model, including data clean-up, migration, automation and reporting rebuilds.

Client Success Handover & Lifecycle Automation
Built a connected post-sale process across Sales, Client Success and Delivery, using workflows, handovers, lifecycle tracking and automation without relying on Service Hub.

LinkedIn Outreach, CEO Voice & CRM Handoff
Built and managed multi-segment Dripify campaigns from the CEO’s LinkedIn profile, combining AI-assisted voice modelling, lead qualification and HubSpot follow-up to move prospects from first contact to booked discovery calls.
Platforms I work with
From business challenge to practical improvement
I start by understanding what is not working, map the process and systems involved, then build or improve the solution.
Discovery & Process Review
Solution Planning
Build, Support & Improve
Let’s bring more structure into your business operations.
Whether you need help improving one process or ongoing support across your CRM, automation and sales systems, let’s identify the most practical place to start.
Let’s discuss what needs improving
Book a discovery call to talk through your current systems, operational challenges and the support that would make the biggest difference.
